Thursday, September 15, 2011

France Boutique (2003)

This entertaining movie is about France Boutique, a shopping channel created by Olivier and France, who are husband and wife, played by François Cluzet (who looks like Dustin Hoffman, imo) and Karin Viard. Olivier and France also star in their advertising films. In fact, the most interesting thing in this movie is behind the scene of the advertising film making. However, if I myself think that advertisements exaggerate products' quality and that they are mostly lies; here Olivier and France test a product before represent it.

Here comes Sofia (Nathalie Baye), the head of an internet shopping company, who offers a big contract for France Boutique to make an ad about a fear eliminator product. The product itself is bogus. Sofia wants France Boutique loose its credibility so she can take their airtime. She sends a spy to report back to her. Meanwhile, Olivier - France's relationship is having a hard time. France seems cannot concentrate and she ruins the shooting several times.

It looks like Sofia will win, but France gets her good mood back [after relaxing, i.e. spending a night with a g*g*lo] and markets the product as a cellulite tracer - and it works!

No comments: